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Account Specific Marketing

Our Account Specific Marketing (ASM) Programs are efficient and powerful marketing tools that can help you exceed volume and profit goals with your retail accounts. Available programs include retail and trade promotions as well as consumer contests.

Drive Volume Over Goal

Our ASM Programs can help your account executives obtain incremental (off-shelf) displays and merchandising, and achieve incremental volume of select brands. Directed at store customers or programs that focus on and reward store managers - the goal is to drive volume over established objectives.

ASM Programs can be used to overcome price motivated purchasing, extend promotion display periods, offer an account a unique point of difference, reward and hold current store customers, extend or capitalize on a national program and to support a retail store's category initiatives.

Unusual Program Ideas

Promotion ideas for ASM Programs are endless and can include no-purchase necessary contest mail-in offers, store personnel vacation getaways, multi-tiered programs that include store personnel as well as consumers and themed merchandise programs.

Sales Performance Group offers complete collateral and point of sale development, as well as collateral packaging and distribution through existing channels or direct to each store.

Contact us today if you are looking for a fresh approach to the development and management of your next retail promotional event - 800-853-3828.