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Communications

Well designed communications are critical to a successful incentive effort. From the announcement of the program to periodic and regular updates about the program, features on the people and products that are the focus of the program, timely communication is keeps your participants engaged and your  program top of mind.

Communication That Engages and Excites

All programs should have clearly defined objectives - increase sales, increase sales calls, generate referrals that lead to sales, reduce downtime from accidents, increase measurable productivity, increase customer satisfaction scores, etc. Communicating about the success of a program toward predefined objectives in an exciting and personal fashion can engage participants who might otherwise be noncommital. Showcasing success stories from disparate areas of the organization can help participants understand how they can become more involved - and maybe the next success story will feature them!

Communication as part of an effective incentive program can bring a personal touch that can create excitement and interest. Communications in the form of printed newsletters, dedicated program websites, e-mail campaigns and/or program flyers can be powerful in reporting results, focusing on success stories and sharing best practices.