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Short-Term Sales Contest

The Internet’s leading auto classified marketplace and consumer information website company ran this two-week sales contest attempting to increase contracts with its auto dealer customers. The contest offered Marriott and American Airlines Vacation Certificates to top performing sales reps. The client achieved a 75% lift in signed contracts during the contest period.

The contest was announced and supported with a four-color flyer and contest rules that were sent overnight to each sales rep’s home. 

The contest was a real success. We increased sales by 75% during the contest period after comparing the two weeks of the contest to an average two weeks going back three months.

- JP, Vice President Sales

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